FEET ON THE GROUND, HEAD IN THE SKY

This must be the place where you want to be, unless you’re already there, and you don’t know it. Not here. Not there. Everywhere. This must be the place where unexpected and powerful ideas come up. This must be the place where things are endlessly born out of love. This must be the place to dream with your eyes wide open. This must be the place to see anew. This must be the place to set up a studio, which is also a design gallery and a wish that came true.

This Must Be the Place is a communication creative studio founded by Catarina Carreiras, stout-hearted designer and visual flâneuse. Working across disciplines, we believe in a human, culturally-rooted, holistic approach to design, combining strategic thinking with powerful creative resources. The focus of our work is to infuse brands with spirit and freedom, and our conviction is that design is inherently dynamic. We bring visual identities and brand stories to life, partnering with clients at every stage of the process to produce beautiful, significant work that will respond to their goals and engage their audiences.